Ewelina Holdrege is the creator and founder of Idea Kraft. Her award-winning design work has been recognized by many influential design organizations and major publications. Ewelina supervises all major projects, providing creative direction and strategy. Ewelina believes “you are only as good as your latest project,” so she ensures all creative work coming out of Idea Kraft is held to the highest standards: powerful, on-point, effective, and fresh.

She lives and works just outside Binghamton, NY, but she calls both continents – Europe and the US – her home. She enjoys travel, fine cuisine, and spending time with her family.